An identity system and logo in which typography acts as a literal platform for the art and artists’ promoted, demonstrating the TAC’s support.

Background:

The TAC is a non profit organization that funds a variety of artists and art organizations in the city. The existing identity struggles to represent brand values and requires consistency. In addition, the organization lacks contact with their users, which may be due to a lack of in-person presence. To address some of these design issues and to create a public outreach effort, I’ve designed more print materials (posters and handouts)and redesigned the TAC identity.